Liz McCary

Director of Marketing

+1 803 401 4269

Area of Expertise

My role within the company is to provide an enhanced creative and analytical platform for LCK’s project managers and clients through the management of the company’s marketing and communications strategies.

 

I am responsible for developing and implementing a marketing and communications strategy to position the company as South Carolina's leader in the commercial real estate industry by driving innovative marketing concepts to further advance the goals of the company and our clients. I am also responsible for all media relations throughout South Carolina.

Professional Accomplishments

I have been honored to receive the following awards throughout my career:

- 2015 Best New Business Proposal in the Americas by Colliers | USA

- 2015 President’s Award by Colliers | South Carolina

- 2016 Best and Brightest by Columbia Business Monthly

- 2016 Top Marketing Contributor of the Year by Colliers | USA

- 2016 Best Market Intelligence Initiative by Colliers | USA

- 2018 ​ ONE Award by Colliers | USA

- 2020 Top 20 under 40 by The State Newspaper

- ​ ​ ​ ​ ​ ​ 2020 Service Excellence Award by Colliers | South Carolina

- ​ ​ ​ ​ ​ ​ 2021 Woman of Influence by Columbia Regional Business Report's Women of Influence

Business and Educational Background

I hold a Bachelor of Science Degree in Business Administration from the University of South Carolina in Marketing and Entrepreneurship. ​

My professional experience includes five years of providing marketing services for an architecture, engineering and interior design firm. In 2011, I joined Colliers | South Carolina as Brokerage Assistant to Colliers International’s South Carolina Retail Services Group. In 2012, I was promoted to Director of Marketing for Colliers and LCK.

 

In 2016, I completed CREW Network’s Leadership Certification Program, which focused on negotiation tactics, financial modeling and strategic leadership.

Community Involvement

Active in the community, I serve on the United Way of the Midlands Board of Directors and serve on the communications committee. Since, 2013 I have co-chaired the LCK and Colliers United Way Campaign across the state.

I have been an active member of Commercial Real Estate Women (CREW) Network Midlands Chapter since 2013. I have held several leadership roles, serving as President in 2018.

 

I am also a member of the Society for Marketing Professional Services (SMPS) Palmetto Chapter, serving on the Board of Directors and as President in 2021. In addition, I am serving as programs co-chair for the Southeast Regional Conference Planning board for its conference in Orlando in 2022. In the past, I served on the Southeast Planning Board and co-chaired the Transportation and Logistics Committee for the 2016 Southeast Regional Conference in Charleston, SC.

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​ © 2021 LCK, LLC

Columbia

1301 Gervais Street, Suite 601,

Columbia, SC 29201

Charleston

4289 Spruill Avenue, Suite 200,

North Charleston, SC 29405

Greenville

55 E. Camperdown Way, Suite 200,

Greenville, SC 29601

Spartanburg

145 W. Main Street, Suite 300,

Spartanburg, SC 29306

​ © 2021 LCK, LLC

1301 Gervais Street, Suite 600, Columbia, SC 29201

55 E. Camperdown Way, Suite 200, Greenville, SC 29601

40 Calhoun Street, Suite 460, Charleston, SC 29204

145 W. Main Street, Suite 300, Spartanburg SC 29306